SAM, Khaitan, S&R, NDA help lay down Fevicol maker & others’ $40.5m runway in Pepperfry

S & R advised Bertelsmann India Investments led by a team of partner Rachael Israeland associates Kanika Khanna and Kinnari Sanghvi.

SAM represented the Pepperfry group and the founders.

SAM Mumbai office represented Norwest Venture Partners.

Khaitan & Co Mumbai represented Madhumala Ventures (Pidilite).

NDA Mumbai represented Goldman Sachs and General Electric Pension Trust.

Pidilite Industries, the makers of popular homegrown adhesive brand Fevicol, has led a $40 million funding round in online furniture retailer Pepperfry, as it looks to make strategic bets in new-age companies to complement its core product offering. In December, Pidilite co-invested $30 million in online interior design company Home Lane.

— The Economic Times