Webinar on “Ambush Marketing – Is it time to legislate?” by FICCI: Mar 11!

About FICCI

Established in 1927, FICCI is the largest and oldest apex business organisation in India. Its history is closely interwoven with India’s struggle for independence, its industrialization, and its emergence as one of the most rapidly growing global economies.

A non-government, not-for-profit organisation, FICCI is the voice of India’s business and industry. From influencing policy to encouraging debate, engaging with policymakers and civil society, FICCI articulates the views and concerns of industry. It serves its members from the Indian private and public corporate sectors and multinational companies, drawing its strength from diverse regional chambers of commerce and industry across states, reaching out to over 2,50,000 companies.

FICCI provides a platform for networking and consensus building within and across sectors and is the first port of call for Indian industry, policymakers and the international business community.

About the Webinar

We are happy to inform you that FICCI is organising a webinar on “Ambush Marketing – Is it time to legislate?” on 11^th March 2022 – from 3 to 4.30 pm.

Ambush marketing has emerged as a growing problem in the world of intellectual property, sports, entertainment and advertising, whereby companies associate themselves with major sporting events etc. without official authorization of event organizers. Ambush marketing thus entails undue exploitation of the organizers, the actual sponsors and the unsuspecting consumers. However, despite several cases coming before courts to hold such companies liable for alleged infringement & passing off of trademarks and copyrights of actual sponsors – done by way of selling unlicensed merchandise, organizing contests in the name of a big event, or even misusing an event logo – the defendants have been able to evade liability as the act of Ambush Marketing does not evidently fit into any of these categories. In this backdrop, the need for a legislation to address the issue cannot be overemphasized. Meantime, in the absence a law, it is important for stakeholders to be aware of the possible remedies against such predatory business practices. The webinar, to be addressed by several experts on the subject, will be a good opportunity to learn about the complex aspects of ambush marketing and the ways to safeguard one’s interests against ambush marketing. 

Registration

For participating, please CLICK HERE to register yourself for the webinar. The webinar-link will be sent to you on receiving a formal registration.

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